Lynne Strong is a proud sixth-generation farmer who was drawn to dairying after a career as a pharmacist. With husband Michael and son Nicholas, Lynne managed multi-award-winning Clover Hill Dairies at Jamberoo on the NSW South Coast. Lynne’s role as the powerhouse behind the business has seen her win some of agriculture’s most prestigious awards including the inaugural Bob Hawke Landcare Award, the National Landcare Primary Producer Award, as well as being both a Eureka Prize and Banksia Award finalist.
Lynne is no longer involved in the running of the farm but is fierce in her commitment to the development of agriculture through its young people. She sees herself as a catalyst for change and a connector. She wants to inspire and engage young leaders so they can be changemakers themselves.
To achieve this, she identified at team of people with a shared vision and set up the Not for Profit organisation Picture You in Agriculture (PYiA).
For the past 10 years, the PYiA team have been designing and delivering programs that connect farmers and the community through partnerships between young people. Young farmers and young people living in urban landscapes using education, art and technology whilst encouraging courageous two way conversations. PYiA initiatives include Art4Agriculture which has two signature programs. The Archibull Prize which is a project based learning program for schools and the personal and professional development program – the Young Farming Champions.
The next stage of Lynne’s journey includes transitioning the young people PYiA have identified through a structural succession process. Lynne is also designing projects for other youth organisations. These programs include Kreative Koalas and the Young Sustainability Ambassadors.
Agriculture needs a new way of thinking about and engaging with their customers and the supply chain. For farmers this will mean working beyond traditional boundaries and challenging the conventional thinking about primary industries and individuals. For consumers it will mean considering agricultural farming systems and their constraints as well as reflecting on new definitions of “value” when thinking about Australian grown products. Only then can we really work together to create sustainable agricultural industries, for the long-term.
Victoria is an experienced industry association executive who established Flourish Communication to provide specialist services to clients involved in primary industries, science and natural resource management.
Victoria assists both government and industry clients identify their audiences, design strategies for engagement and communicate effectively.
With a background in agricultural representation and politics, Victoria uses a mix of strategic planning, policy development, stakeholder management and communications to design and deliver projects with high impact outcomes.
Recent clients include the University of Canberra, the Rural Industries Research and Development Corporation, Primary Industries Education Foundation, the Ricegrowers’ Association of Australia, the National Bulk Commodities Group and the Royal Agricultural Society of NSW.
All external factors aside (prices, weather etc) we need to motivate urban people to join us working in agriculture. To capitalise on the looming “food boom” we need a large, skilled and flexible workforce, who understand agriculture is bigger than just farming.
For the past twenty-five years Ann has worked in the performance, media and communications industries. She is a graduate of the National Institute of Dramatic Arts (NIDA) and has worked extensively in Television, Theatre and Film. She has also worked as a teacher, trainer, writer, director, counselor and youth worker. Her passion is helping people to become the best possible version of themselves they can be so they can tell their stories, share their passions and be heard.
If people can’t hear you then they wont understand your stories. One of the many challenges facing agriculture today is the lack of comprehension urban communities have of the complexities of how our food is produced. The disconnect most people have with their food means that we have begun to value price over quality. I want to see agriculture telling its stories so people in the city have the information they need to make the best decisions they can about their food.
Kirsty has more than 15 years experience in delivering events with passion and precision. She has a particular passion for the NFP and educational sector which started with the successful delivery of an iconic Australian event, Clean Up Australia Day. Since 2003 Kirsty has been working with the Australian agricultural sector to deliver its most outstanding events and programs with her own company, Event Directors. Event Directors national clients include household names such as National Farmers’ Federation and Department of Primary Industries.
Inspiring ‘Gen Y’ to pursue a career in agriculture. All the production technology in the world to feed and clothe a global population of 9 billion by 2050 will mean nothing without the next generation of agri-professionals behind it. We need to shout this question from the rooftops, “what could be a more rewarding job than knowing you are feeding or clothing your family, your community and your country?”
Gaye is an experienced marketing professional, having gained her extensive Retail and FMCG marketing experience with blue chip companies such as Reckitts (10 years), National Foods, McDonald’s (as National Marketing Manager), Telstra and Church & Dwight. Moving from client to agency side for 3 years as Marketing Director at phdcreative (now trading as GuihenJones). Gaye is currently the Head of Marketing for Mad Mex Fresh Mexican Grill. She is an accomplished Academic Lecturer in the field of marketing and advertising, having done so for the past 10 years.
Getting closer to the consumer…
Helping consumers to re-imagine a bright sustainable future of agriculture in Australia.
Anika is our research and development scientist with expertise in building resilience in vulnerable farming systems both within Australia and internationally. She specializes in climate change and natural and cultural heritage conservation. Anika has keen interest in the primary production-environment-community-economic nexus.
With a background in agronomy and a passion for connecting the community with farmers and farmers with the community Emma is always looking for new tools and ways to engage. Emma is very excited about the opportunities she has had as a young person in the agriculture sector and is committed to showcasing the cutting edge careers from paddock to plate and field to fashion available in the sector to young people no matter what they are good at and the difference they want to make in the world.
Emma is our go to person for expertise in maintaining our online presence.
Josh is a Worimi man from the Mid North Coast of NSW, who uses Indigenous wisdom and values, alongside his agricultural history, to inform and shape modern society. He is a passionate advocate for rural and social entrepreneurship, biodiversity, climate change and renewable energy, and revolutionising the way we talk about agriculture and Indigenous issues in Australia, if not the world.
Recognising all youth share common challenges and with a vision of a brighter future for all, Josh is committed to linking youth in agriculture with likeminded youth from diverse communities and organisations. He is also instrumental in paving the way for youth to succeed, partnering with large corporate companies and the Government to create opportunities in disadvantaged communities.
With an extensive history working across State Farming Organisations, Producer Groups and now for the federal government. Laura has an in depth understanding of agricultural policy development and decision making. Laura is fascinated about the behind the scenes side of agriculture and believes that all facets of Australian agriculture have a place on the world stage as ethical, sustainable and safe produce. All sectors have their own unique challenges, by working together to implement good on farm practice and development there is no limit to our potential.